New Generations Miami Hearing Centers initiative is to provide awareness of hearing health to its South Florida residents. That is why New Generation is part of Hear the World a program by Phonak. Hear the World provides an outlet for consumers through hearing education, news and events and their celebrity ambassadors.
An ambassadors presented from Hear the World is Placido Domingo. Placido sees the importance of the initiative, and Dr. Duran of New Generation. “We were made aware of a problem that gets worse every day: people losing their sense of hearing.” Placido is more concerned with the youth today and their exposure to the increasing noise pollution that surrounds them, especially cities like Miami, “young people are affected, when they spend too much time at discos or with an iPod in their ears.”
Placido wants people to understand how hasty they are being with their hearing “, I would certainly like to give people a wake-up call before it is too late.” People take for granted the ability to hear and make changes to their hearing lifestyle when it is too late.
Placido Domingo, thankfully, does not suffer from hearing loss himself however, he knows the importance of silence, “after practicing for five or six hours with the orchestra – my ears need to get some rest. It is very important to give them some silent periods.”
Hearing damage can be prevented as long the right precautions are taken. That is why celebrities like Placido Domingo work with Hear the world in the education of hearing health.
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